Wedding or restaurant led venues are often at their busiest at weekends but much quieter from Monday to Thursday. This can leave the same accommodation, grounds and spaces sitting unused for much of the week.  Corporate bookings can help fill those gaps, creating additional revenue from assets you already have without competing with your existing wedding business. It isn't about creating a completely separate business, it's about making the same venue work harder across more of the calendar.

Attracting corporate clients to your venue starts with understanding that businesses aren't simply buying a meeting room or event space.  They're buying an outcome whether that's bringing a leadership team together, creating a productive team offsite, hosting clients or giving employees a meaningful experience away from the office.  The key is identifying which type of corporate client genuinely fits your venue, then building your corporate events proposition, marketing and sales strategy around what that audience is trying to achieve.

What if your next revenue stream isn't something you need to build, but something you already have? Jonny Bann explores how rural venues can rethink their existing assets, uncover untapped opportunities and create new revenue without losing what makes their business unique.