About Jonny Bann
Discover the vision and expertise behind Jonny Bann Consultancy. Learn about my journey, what drives my passion for supporting businesses and how I can help you achieve sustainable growth and strategic positioning.

My journey and what drives me
I have built a career spanning more than a decade of senior leadership roles across hospitality, leisure, events, and membership organisations, enjoying significant success and some incredible opportunities along the way.
My senior leadership journey began in the attractions industry, where as Events & Production Manager I was responsible for multimillion-pound budgets and the delivery of major in-park activations. Working with household names including Lucasfilm, Nickelodeon and Star Wars to name a few, I helped bring some of the industry's most exciting experiences to life. A particular highlight was being part of the team that delivered the first-ever Christmas offering at LEGOLAND Windsor, now a cornerstone of the park's annual calendar. Another standout achievement was leading the LEGO Movie activation for the first movie. These events would attract over 30,000 visitors on peak event days and required laser focus on planning and delivery.
I then spent seven years operating two exceptionally prestigious manor estates. This period was particularly rewarding, building teams from the ground up and transforming both venues from modest operations into multi-million-pound, award-winning businesses. Together, the venues would secure over 300 weddings annually while pioneering corporate retreats and wellness experiences in the countryside long before they became mainstream. The success of this work led to my appointment as a judge within the wedding industry.
That experience fueled my passion for multi-site operations and commercially diverse businesses. I joined a PLC-backed hospitality group operating eight venues, tasked with leading post-pandemic recovery while driving revenue growth and supporting an ambitious expansion programme. During my tenure, the portfolio grew from eight to seventeen sites, encompassing restaurants, event spaces and accommodation. It was a commercial leader's dream.
I then moved into one of the most significant roles of my career as Commercial Director at The Conduit, an impact-focused members' club tackling some of the world's biggest challenges. During my time there, I contributed to adding over £1 million in annual revenue while helping reposition the club from a members-only proposition to a destination that welcomed the public through its restaurant and events programme. This created substantial opportunities both commercially and from an impact perspective. While overseeing all revenue streams was hugely rewarding, the community remained the jewel in the crown. Growing, supporting, and engaging a membership of 3,000 people was an incredible experience and deepened my understanding of sustainability, impact investment, ESG, and purpose-led businesses.
Whilst I loved my time as Commercial Director, I wanted to apply everything I had learned to a destination venue. Joining a Farm and events venue as Managing Director was an opportunity I could not ignore. I focused on implementing an always-on commercial model and developing influencer and restaurant strategies, contributing to the venue’s shift toward attracting broader leisure audiences.
Throughout my career, I have achieved significant success across hospitality, leisure, events, and membership organisations. I am passionate about applying those learnings to help businesses grow, whether they are ambitious start-ups or established organisations looking to unlock their next stage of growth. My experience has given me a deep understanding of commercial performance, operational excellence, brand positioning, and customer engagement. I believe the most successful businesses are those that combine commercial ambition with clear values and positive impact.
I am incredibly proud of the awards, achievements, and growth delivered alongside the talented teams and businesses I have worked with over the years. Today, I am focused on sharing that experience, helping organisations accelerate growth, unlock opportunities, and achieve lasting success.
"He has an ability to step back, see the bigger picture and spot opportunities or blind spots that I would probably miss running a more hands-on, independent business."
Ben Nelson, Founder of Connected Fitness

A unique approach to growth
My approach combines commercial strategy, relationship-led growth, and hands-on operational experience. Rather than offering generic consulting frameworks, I work closely with businesses to identify opportunities that are commercially effective, strategically aligned, and built for long-term value. Allowing the teams to take those learnings and use them everyday.
Having worked across members' clubs, hospitality, sustainability, and purpose-driven businesses, I understand how growth today is driven not just by sales, but by positioning, partnerships, community, and trust. I focus on helping businesses build meaningful ecosystems around their brand that create stronger networks, better opportunities, and more resilient growth.
What makes my approach different is the balance between commercial performance and purpose-led thinking. I help businesses grow in a way that strengthens both revenue and long-term brand value, without losing authenticity or strategic focus.

Who I love to work with
I love people and am fascinated by their journey and what makes them tick, I particularly enjoy working with ambitious founders, leadership teams, sustainability-focused businesses, members' clubs, and purpose-driven organisations that are looking to grow with clarity and a long-term vision.
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