You've got the land, the buildings and the potential. But what's the right commercial opportunity?
Perhaps you have a barn that isn't being used to its full potential. A farm business that needs new revenue streams. Accommodation, grounds or facilities that could do more or an idea for a destination business, but you're not sure which direction to take it.
The opportunities are exciting but investing in the wrong idea can be expensive. Before you commit significant time and money, you need to understand what your site could realistically deliver, who would buy what you're offering and how you'll turn the idea into a viable business.
I help rural owners turn possibilities into commercially considered plans.
You have several ideas but don't know which to prioritise.
Weddings, corporate retreats, accommodation, wellness, leisure and hospitality may all be possibilities. I'll help assess the opportunities against your site, target audiences, operational capabilities and commercial objectives.
You're unsure whether there's a market for your idea.
A beautiful location doesn't automatically create demand. I'll help you consider the potential customer, competing offers, positioning and route to market before you commit to development.
You've invested in the physical asset, but not the commercial plan.
Buildings and facilities are only part of the equation. You'll also need a compelling proposition, an appropriate pricing strategy, sales channels and a plan to attract customers.
Your existing business has untapped potential.
You may already have accommodation, event space, grounds or hospitality facilities that could generate additional income. I'll help identify opportunities to make better use of what you have.
You need a commercial perspective before making a major decision.
An independent review can help you challenge assumptions, understand the opportunity and identify the questions that need answering before you proceed.
"...His positive, fun approach to consultancy is rare, and it made our sessions with him genuinely effective. His breadth of experience in hospitality means he can wear many hats when it comes to building new revenue streams. I’d recommend Jonny to anyone looking to grow their profitability."
Strategic destination development for forward-thinking estates
Working alongside landowners, rural founders, and estate leadership teams, I deliver pragmatic advisory to transform rural property into profitable, regenerative destinations.
Commercial viability and concept design. Ground every new idea in rigorous commercial realities, defining market positioning, visitor profiles, and realistic yield projections from the start.
Diversified hospitality and experience models. Create distinctive agritourism, eco-lodging, retreat propositions, and destination retail concepts that command premium rates.
Land and site assessment. Review the land, existing assets, access, infrastructure and development potential before plans are put in place, identifying viable opportunities, constraints and risks early to inform the right investment decisions.
Trusted strategic counsel for owners. Gain independent, commercially grounded advice to navigate planning transitions, capital deployment, and long-term estate resilience.