You have the vision, the ambition and the momentum but do you have the strategic clarity to scale?

Perhaps your business is entering its next growth phase. You need sharper revenue streams, stronger governance, or high-level counsel to navigate complex commercial decisions. You might have an ambitious roadmap, but lack the dedicated sounding board to pressure-test your direction.  Growth brings immense opportunity, but pursuing the wrong commercial route can be costly. Before you commit critical resources, you need clarity on your market positioning, your revenue mechanics, and the strategic alignment required across your leadership team.

I help founders, CEOs and investors turn complex ambitions into clear, profitable strategies.

Commercial strategy and business reviews

Get clarity on where your business stands, what's limiting performance and where the strongest opportunities lie. I assess your commercial positioning, revenue streams, sales performance and growth potential, helping you prioritise the opportunities that are most likely to deliver meaningful results.

Paid strategy and advisory sessions

Access experienced commercial thinking without committing to a long-term consultancy engagement. These focused sessions give you space to work through challenges, test ideas, review decisions and leave with clearer priorities and practical next steps.

Ongoing commercial advisory support

For businesses that need a consistent external perspective, I provide ongoing support to owners, founders and leadership teams. This can include regular strategy sessions, reviewing commercial performance, challenging plans and helping maintain momentum against agreed priorities.

Non-Executive Director (NED) appointments

Bring independent commercial experience into your boardroom. As a Non-Executive Director, I support and constructively challenge boards and executive teams, contribute to strategic direction, scrutinise performance and help organisations consider opportunities, risks and long-term sustainability.

My experience across hospitality, membership organisations, wedding venues and experience-led businesses brings a commercially grounded perspective, particularly where organisations are looking to grow, diversify, strengthen revenue or improve performance.

"...He has the ability to quickly identify bottlenecks, objectively assess priorities and focus on the wins that drive cashflow and performance fastest..."

Neil Campbell, Owner & Managing Director

Board, Advisory and Ambassador  

As I build my NED and advisory positions here are some of the brands I work with at Board level to help them on there growth journey. 

Frequently asked questions on Rural Diversification & Destination Development

What does a commercial strategy consultant do?

A commercial strategy consultant helps a business understand its performance, identify growth opportunities and decide where to focus its time and resources. This can include reviewing revenue streams, market positioning, sales effectiveness, partnerships and potential investments, then translating findings into clear priorities and practical actions.

When should a business commission a commercial review?

A commercial review can be useful when growth has stalled, a business is considering a new investment, revenue opportunities are unclear or leadership needs an independent perspective. It can also help owners test assumptions and prioritise opportunities before committing significant time, money or resources.

What is a Non-Executive Director, and how can one help a business?

A Non-Executive Director (NED) contributes independent perspective, constructive challenge and oversight at board level without usually being responsible for the organisation's day-to-day management. Depending on the organisation and appointment, a NED can support strategic direction, scrutinise performance, consider risks and opportunities, and help the board make better-informed decisions.

What commercial experience does Jonny Bann bring to a NED appointment?

Jonny Bann brings 20 years of experience across hospitality, wedding venues, events and membership organisations, including senior commercial leadership and managing director responsibilities. His experience includes revenue growth, multi-site expansion, venue development, partnerships and diversification. This can be particularly relevant to boards seeking practical commercial insight and experience of turning strategy into results.  He is an active board member on Non-Executive Director at Lyric Hammersmith Theatre and can add value from the first meeting.

What is the difference between a NED and a business consultant?

A consultant is generally engaged to address a defined business need, project or commercial challenge. A NED contributes as a member of the board, providing independent judgement and participating in board-level governance and decision-making. The roles have different responsibilities, and a NED appointment carries duties that go beyond providing informal business advice.

Do you offer one-off strategy sessions as well as ongoing advisory support?

Yes. Jonny Bann Consultancy offers focused paid strategy sessions as well as block-booked sessions and wider advisory engagements. The appropriate format depends on the challenge, the level of support required and the outcomes sought. Ongoing advisory arrangements can provide continuity, while a focused session may be more suitable for a specific decision or commercial question.

How do I discuss a potential NED appointment or advisory engagement?

The first step is to get in touch with an outline of the organisation, the opportunity and the expertise required. This allows both sides to establish whether there is a suitable fit. Advisory work is scoped around the agreed need, while NED opportunities are considered in the context of the organisation's purpose, board requirements and the responsibilities of the appointment.