I’m Jonny Bann, a hospitality and commercial consultant with more than 20 years of experience across hospitality from wedding venues, restaurants, hotels, events and destination venues. Having spent three years as a national wedding industry judge for Guides for Brides, alongside seven years leading sales and events at multiple wedding and events venues, I bring a unique 360-degree perspective on the wedding industry. Today, I use that experience through Jonny Bann Consultancy to help wedding venues improve sales, unlock revenue opportunities and build sustainable businesses.
Why being a wedding industry judge means so much to me
Being a judge in the national wedding industry for three years is something I’m genuinely proud of.
It’s an opportunity to recognise the people and businesses working incredibly hard to create exceptional experiences for couples. But it has also given me an even greater appreciation of what makes a wedding venue successful.
Having spent seven years leading sales and events at Heritage Venues for Lillibrooke Manor and Stanlake Park Wine Estate, alongside senior commercial roles across hospitality and events, I understand the industry from more than one perspective.
I’ve seen what goes into running a venue, attracting couples, converting enquiries and delivering memorable weddings. I understand the commercial pressures behind the scenes just as much as the experience presented to the customer, and what it takes to build a venue’s reputation and earn industry recognition.
One of the highlights of my career was winning Wedding Venue of the Year in 2019 for Lillibrooke Manor. Having experienced that recognition first-hand, I understand the hard work, teamwork and attention to detail that sit behind an award-winning venue.
It’s a perspective I bring into my consultancy, helping venues build on their strengths, identify opportunities and achieve their commercial ambitions.
That’s what I mean by having a 360-degree understanding of the wedding industry.
How I bring that experience into my consultancy
Through Jonny Bann Consultancy, I work with venue owners and leadership teams who want to improve commercial performance and build sustainable growth.
That might mean looking at why enquiries aren't converting, how a venue stands out in a competitive market, where additional revenue could come from or how a team can improve its sales process.
I don’t believe in simply producing a report and leaving a venue to work it all out. My approach is hands-on, practical and focused on making things happen.
Being a judge is about recognising excellence. My consultancy work is about helping venues build on what they already do well and identify where they can do even better.
I’m proud to be part of an industry that creates such important memories for people and I’m passionate about helping the businesses behind those experiences become stronger, more commercially successful and sustainable for the future.
If you own or run a wedding venue and want a fresh perspective on your sales, strategy or future growth, I’d love to hear from you.
Frequently Asked Questions
What experience does Jonny Bann have in the wedding industry?
I have more than 20 years of experience across hospitality, everyone of the business I worked with in that time offered weddings, from barn venues to manor estates to hotels. I have also spent three years as a national wedding industry judge.
How does my judging experience benefit wedding venues?
Judging has strengthened my appreciation of what makes businesses stand out, from customer experience and differentiation to the standards that define excellence. Combined with my hands-on commercial experience, it informs how I help venues improve their sales and overall performance.
What does Jonny Bann Consultancy offer wedding venues?
I work with wedding venues on commercial strategy, sales training and enquiry conversion, brand positioning, revenue diversification, customer journey reviews and fractional commercial leadership.
How can I work with Jonny Bann?
Get in touch about your venue's commercial challenges or growth plans, book a complimentary discovery call.