A collection of articles, podcast conversations and videos throughout my hospitality career.

Explore my latest thinking alongside historical footage from venues and businesses I have worked with, offering a glimpse into my experience across hospitality, events, venues and members’ clubs.

Insights: Commercial Thinking for Hospitality Growth

Welcome to my Insights page, where I share thought leadership and expert commentary on hospitality commercial strategy, revenue growth, and business diversification. Here, you will find content designed to challenge your perspective, spark new ideas, and help you identify untapped commercial potential within your business.

How Do I Attract Corporate Clients?

26 Aug 2026 14:18

Attracting corporate clients to your venue starts with understanding that businesses aren't simply buying a meeting room or event space.  They're buying an outcome whether that's bringing a leadership team together, creating a productive team offsite, hosting clients or giving employees a meaningful experience away from the office.  The key is identifying which type of corporate client genuinely fits your venue, then building your corporate events proposition, marketing and sales strategy around what that audience is trying to achieve.

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In Conversation - Coming soon

Access a curated collection of podcasts and interviews featuring Jonny Bann and other industry leaders. These discussions delve into a range of topics relevant to commercial strategy, revenue growth, and diversification within the hospitality and rural sectors. Gain valuable perspectives and stay informed on the evolving landscape of commercial opportunities.

Ready to unlock your business's full potential?

Could there be more commercial potential in your business? If you are looking at growth, diversification, underused assets, new revenue streams or entering a new market, let's have a conversation about the opportunity.

Moments From My Career - The Conduit

At The Conduit, commercial and impact were never mutually exclusive.  As Commercial Director, I helped drive a campaign showcasing almost 20 partnerships where our commercial relationships created meaningful social or environmental impact from suppliers such as NEMI Teas, whose work helped fund more than 300 hours of employment for refugees each year, and many others across our supply chain.

It was a great example of how thoughtful commercial decisions can create value far beyond the transaction — something I remain passionate about in the businesses I work with today.

Moments From My Career - Silchester Farm

This video was filmed by Basingstoke Business as part of its Small Business Saturday spotlight, supporting our work to build awareness of Silchester Farm within the local Basingstoke market.  

As Managing Director, I was focused on broadening the farm's customer base and finding new opportunities beyond its traditional audiences including building stronger connections with the local community and positioning the farm shop as a destination.  It’s a useful snapshot of the work we were doing at the time: using local relationships, storytelling and commercial positioning to bring new customers into the business.

Lillibrooke Manor: A Venue Tour from the Archive

A look around the venue, exploring how the space, customer journey and commercial proposition work together.  This series was recorded during my work at Lillibrooke Manor 2019 and is an example of where my hands-on approach I bring to hospitality businesses today.

Jonny Bann venue tour of Lillibrooke Manor arrival, grounds and Small Barn ceremony space in Berkshire

Part 1 The Arrival, Grounds & Ceremony Barn

A look around Lillibrooke Manor, exploring the arrival experience, surrounding grounds and the Small Barn, which provides an intimate setting for wedding ceremonies.

Jonny Bann venue tour of Lillibrooke Manor estate and Cottage Room in Berkshire

Part 2 Site Overview & Cottage Room

Continuing the tour of Lillibrooke Manor, this video gives an overview of the wider site before looking at the Cottage Room and how it fits into the overall venue experience.

Jonny Bann venue tour of Lillibrooke Manor Great Barn in Berkshire

Part 3 The Great Barn

Continuing the tour, Part 3 takes a closer look at the Great Barn one of the venue's key spaces for wedding breakfast and evening entertainment.  An key part of the overall guest experience.

Stanlake Park: A Venue Tour from the Archive

A look around Stanlake Park, exploring how the venue, guest journey and commercial proposition work together.

Recorded during my work with Stanlake Park in 2019, this video offers an insight into the hands-on approach I have brought to hospitality businesses throughout my career, combining the guest experience with a clear focus on commercial opportunity and growth.

Jonny Bann venue tour of Stanlake Park arrival and estate grounds in Berkshire

Part 1 The Arrival & First Impressions

A look at the arrival into Stanlake Park, exploring the approach to the venue and the first impressions created as guests enter the estate.

Coach house and bow loft of Stanlake Park

Part 2 The Coach House & Bow Loft

Continuing the tour of Stanlake Park, Part 2 explores the Coach House and preparation spaces, looking at the practical elements of the venue that play an important role in the guest experience.

Jonny Bann venue tour of Stanlake Park main event barn in Berkshire

Part 3 The Vineyard Barn at Stanlake Park

The final part of the Stanlake Park tour focuses on the main event barn, exploring the character, scale and versatility of one of the estate's principal event spaces.